Scale 3: Mastering Conversion at Scale

From Likes to Leads: Turning Social Media Into Real Business Growth

From Likes to Leads is one of eight courses designed to help small business owners and entrepreneurs build a stronger, more effective social media presence. This course focuses on using social media not just for visibility, but for meaningful customer engagement, lead generation, and measurable results.

Social media is one of the most powerful and accessible marketing channels for small businesses. It’s where customers discover brands, ask questions, share experiences, and decide who they trust. In this course, you’ll learn how to use social platforms intentionally, choosing the right channels for your business goals instead of trying to be everywhere at once.

You’ll explore how to create content that connects with your audience, apply graphic design principles tailored for marketers, and manage your social media presence in a way that’s sustainable alongside running a business. You’ll also learn how to set clear goals and success metrics, so you can understand what’s actually working and where to adjust.

Learn by doing, using real business scenarios

This course is built around hands-on activities and practical examples that reflect real marketing challenges small businesses face every day. You’ll work through scenarios like planning content, engaging with customers, analyzing performance, and running paid social campaigns, all with a focus on tools and workflows you can use right away.

Built for business owners at any stage

No prior marketing experience is required. Whether you’re just starting out or looking to improve results from your existing social media efforts, this course gives you a clear framework for making smarter decisions and getting more value from the time and money you invest in social platforms.

By the end of this course, you’ll be able to:

• Understand and apply the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising

• Choose the right social media platforms based on your specific business goals

• Increase engagement and build stronger relationships with your audience

• Write, design, and repurpose content that performs across platforms

• Use social media analytics to guide smarter marketing decisions

• Create and present clear, actionable social media reports

• Use paid social media strategically to achieve specific marketing goals